1. AI-Enabled Copywriting Craft

Recognises excellence in language, tone, clarity, and persuasion where AI supported drafting, iteration, or exploration but human judgement shaped the final voice.

2. AI-Enabled Design Craft

Honours visual craft where AI accelerated exploration or variation, while humans curated, refined, and owned the aesthetic outcome.

3. AI-Enabled Film / Video Craft

Celebrates moving-image craft where AI aided storyboarding, pre-visualisation, editing, or versioning — without compromising narrative or emotion.