Best AI-Informed Strategic Advertising Decision

Recognises work where AI informed a clear, high-stakes advertising decision such as choosing a strategic direction, prioritising an audience, or reallocating focus. Winning entries demonstrate strong human judgement supported by AI intelligence, resulting in a decisive call that shaped creative, media, or business outcomes.

Best Use of AI to Drive Action During Advertising Execution

Honours work where AI-derived signals led to timely, meaningful action during active advertising. Winning entries show how intelligence was translated into real interventions—such as changing creative direction, adjusting plans, or refining experiences—guided by human judgement rather than passive monitoring.

Best Use of AI-Led Learning to Shape Future Advertising Strategy

Recognises work where AI enabled learning to persist beyond a single campaign and influence future advertising decisions. Winning entries demonstrate how insights were captured, retained, and applied to improve subsequent strategies, briefs, or systems—creating intelligence that compounded over time.