1. Best AI-Informed Media Planning Decision

Recognises work where AI informed a clear media planning decision such as where to invest, where to pull back, or how media should support the broader strategy. Winning entries demonstrate human judgement using AI intelligence to shape the overall media plan before execution, influencing reach, relevance, or strategic impact.

2. Best AI-Informed Channel Strategy

Honours work where AI helped determine which channels or touchpoints mattered most for a specific audience, context, or moment. Winning entries show how channel choices were driven by behaviour, intent, or environment rather than habit, precedent, or spend patterns.

3. Best Use of AI for Context, Timing & Exposure Planning

Recognises planning that used AI to decide when, where, and under what conditions advertising should appear. Winning work demonstrates deliberate planning of timing, context, and exposure to shape meaning and effectiveness, guided by human judgement rather than automated scheduling.